In 2017, Bryce’s painstakingly hand-coded Magento site was replaced with a newly designed platform, as they engaged a professional web studio to build a custom-made WooCommerce site. This revamped site, which continues to be their primary e-commerce platform, marked a significant evolution in their online presence.

Bryce also embarked on an intensive journey to master the art of email automation. He invested numerous hours into understanding and setting up various flows, ranging from welcoming new customers, following up on purchases, to recovering abandoned carts, and more. This year was pivotal as it marked the commencement of a dedicated ‘marketing budget’, enabling targeted spending on promotional activities across platforms such as Facebook and Pinterest, albeit on a modest scale initially.